Here are the top reasons why properties don’t sell and what you can do to successfully sell your real estate listings
Let’s take a look at some of the top reasons why homes don’t sell, even in a hot real estate market.
If your home has just come off the market and didn’t sell, don’t be discouraged. The reasons that it did not sell could be caused by factors that are completely within your control.
Reason No. 1 is the condition of your home. Ask yourself, “Is my home someone else’s dream home?”
Are buyers inspired, and do they think, “I love this house!”
Remember, the decision to buy a home is usually based on emotion … not logic … and a house that shows well sells for the best price because it outshines the competition.
Reason no. 2 is Marketing. One of the first steps in your marketing plan involves finding the right agent. Compare their knowledge and ask each one to demonstrate how they will market your home to buyers. Also compare how much money they spend on advertising, and where they advertise. To be competitive in today’s marketplace, agents who use new and innovative, non-traditional marketing approaches are the ones who sell more homes fast and for top dollar.
Reason No. 3 is pricing. Do you really want the value of your home determined by an algorithm, such as Zillow’s “Zestimate” and other online AI tools? The right price depends on so much more, including market conditions, competition and the condition of your home. Pricing a home too high is just as dangerous as pricing one too low. Pricing too high can reduce exposure to potential buyers because they may never see your listing in the price range of their search parameters. However, pricing too low can cause buyers to worry that there might be something wrong with the property.
Here are some things that you need to establish for accurate value range:
—A review of comparable properties that recently sold
— An idea of how long those homes were on the market
— A review of homes that did not sell and potential reasons why
It takes getting all of the facts so you can make an educated decision on your home’s value range. If you would like to get your free report on “How to Sell a House that Didn’t Sell,” click to call or text us today!
